Introducing ID Stay Safe: A Trust Shield for Data Privacy and Security
In today’s digital age, trust is currency. With increasing concerns over data breaches, identity theft, and cyber threats, consumers are more aware than ever of how their personal information is collected, stored, and used. Businesses, especially small to mid-sized organizations, face growing pressure to demonstrate that they take privacy and security seriously. This is why ID Stay Safe (IDSS), a new trust shield within uRISQ, is more than just a badge — it’s a public declaration of accountability and care.
In this post, we’ll explore what the ID Stay Safe shield is, how it works, why it matters, and how your organization can earn and display it proudly to build trust, improve compliance, and reinforce customer confidence.
What Is ID Stay Safe?
ID Stay Safe is a trust shield awarded to organizations that meet three specific criteria within the uRISQ privacy and security framework. It serves as a visual marker — like a digital seal of approval — that tells customers, clients, and partners that your business adheres to strong privacy and cybersecurity practices.
IDSS is not a one time badge, but rather is dynamic, signifiying a recurring commitment to digital trustworthiness.
Why the ID Stay Safe Shield Matters
The modern consumer is much more savvy than before. According to recent surveys, over 70% of consumers consider how a company handles their data before making a purchase or sharing sensitive information. The IDSS shield instantly communicates that your business values data protection, has put in place proactive measures, and is part of a recognized program (uRISQ) that promotes responsible data stewardship.
Key Benefits of ID Stay Safe:
Builds Consumer Trust: Displaying the shield on your website or marketing material shows a commitment to privacy and security.
Demonstrates Accountability: It’s proof that your organization isn’t just compliant, but proactive.
Enhances Competitive Advantage: Stand out from competitors who don’t offer transparency about their cybersecurity posture.
Supports Regulatory Readiness: The shield supports awareness and adherence to privacy laws and reinforcement of privacy and security practices.
The Three Pillars of ID Stay Safe
To earn the IDSS shield, your organization must complete three foundational steps within the uRISQ system. These are designed to address the most common vulnerabilities that lead to data breaches and compliance failures.
1. Recurring Website and Firewall Scanning
Security begins at the perimeter. One of the most common ways cybercriminals gain unauthorized access is through vulnerabilities in websites and network firewalls.
With ID Stay Safe, the first requirement is to set up and maintain ongoing scanning of both your website and firewall. This isn’t a one-and-done deal — recurring scans mean your systems are regularly evaluated for threats such as:
Open ports or unpatched firewalls
Changes to port configuration
Outdated plugins or CMS platforms (like WordPress)
Configuration errors that could lead to unauthorized access
By identifying these threats early, you can remediate issues before they escalate into breaches or fines.
Benefits:
Reduces the risk of undetected vulnerabilities
Improves overall cybersecurity posture
Alerts you to real-time threats before they impact your business
2. Organizational Privacy Notice Creation
Transparency is a core principle of modern privacy laws. Customers want (and often are legally entitled) to know:
What data is being collected
How it is stored and used
Who it is shared with
Their rights regarding access, correction, or deletion
uRISQ helps you generate an organizational Privacy Notice or attest to an existing policy that meets best practices and standards. This is the second requirement for earning the ID Stay Safe shield.
Using uRISQ’s easy-to-use template, your organization can easily craft and maintain a clear, up-to-date, and legally compliant privacy notice — even if you don’t have an in-house legal team.
Benefits:
Builds transparency with customers and partners
Supports compliance with regulations like CCPA, GDPR, HIPAA, and more
Enhances your brand’s reputation as honest and trustworthy
3. Completion of Security and Privacy Training
Technology can only go so far. Human error is the leading causes of data breaches — from clicking on phishing emails to mishandling sensitive data. That’s why the third requirement is an educational one: complete a uRISQ Training video.
This quick but comprehensive training helps your team understand:
Best practices for handling customer data
How to identify phishing attempts and social engineering
The importance of password hygiene and device protection
Real-world examples of what to do (and what not to do)
Once completed, your staff is better equipped to protect your company’s data — and your customers’ trust.
Benefits:
Empowers employees to act as a first line of defense
Reduces risk of internal error and negligence
Reinforces a culture of privacy awareness
What the Shield Represents
Once all three criteria are met, your organization earns the ID Stay Safe shield. But it’s more than a graphic. It’s a signal.
To customers, it says: “Your data is in good hands.”
To partners, it says: “We take security seriously.”
To regulators, it says: “We’re doing the work.”
Because it’s tied to ongoing actions — like recurring scans and updates — the shield also reflects current, active best practices rather than a one-time checkbox. The shield status may expire or be revoked if requirements aren’t maintained, making it a living indicator of your business’s commitment to privacy.
How to Earn Your ID Stay Safe Shield
Getting started with ID Stay Safe is simple through the uRISQ platform:
Log in to your uRISQ Dashboard.
Configure Threat Scanning — uRISQ walks you through the setup process and monitors your digital perimeter.
Create Your Privacy Notice — Use the editable template and customization your privacy policy easily with guidance on best practices, all in one place.
Complete your first the Training Video — Watch your first training video and see how education and awareness help mitigate the risk of accidential data loss.
Earn and Display Your Shield — Once all tasks are verified, you’ll receive the ID Stay Safe trust shield for your website, documentation, or storefront.
Where to Use the Shield
Once earned, businesses are encouraged to proudly display the shield in visible and strategic locations:
Your company website(s) (footer or “About” section)
Online checkout or customer sign-up pages
Print marketing material or in-store signage
Business profiles on review sites or directories
Displaying the shield isn’t just about visibility — it’s about reinforcing confidence in every interaction with your brand.
A Shield for the Future
Cybersecurity is no longer just the IT department’s job. It’s everyone’s responsibility — from frontline staff to executive leadership. The ID Stay Safe shield helps simplify and strengthen that shared responsibility by focusing on three impactful, achievable steps.
In a digital landscape crowded with unknowns, the ID Stay Safe shield provides clarity and assurance. It empowers small and medium-sized businesses to level the playing field and demonstrate the same level of care and professionalism as larger enterprises.
By joining the ID Stay Safe movement, you’re not just protecting data — you’re protecting trust.
Trust is Everything Else
Privacy and security doesn’t have to be complicated. The uRISQ and the ID Stay Safe trust shield makes it easier than ever for businesses to:
Understand key data protection practices
Implement meaningful, ongoing safeguards
Show customers that they truly care about keeping their identity safe
In a world where data is everything, trust is everything else.